The power of social media is not to be underestimated. Laurel Highlands’ leading marketer, Boss Bear Creative, shines some light on surprising statistics for both our local small businesses and social media users. Which social media platform is the current king? How long does the average user spend on social media each day? Can social media advertising really benefit small businesses, no matter what their market or niche? Find out now!

Statistical references (and more) can be found at: Oberlo, Pew Research, Broadband Search, BrandWatch, HootSuite, and SupplyGem.